1 files changed, 64 insertions, 12 deletions

diff --git a/packages/website/ts/@next/pages/why.tsx b/packages/website/ts/@next/pages/why.tsx
index ec13d40c5..ce2ad5308 100644
--- a/packages/website/ts/@next/pages/why.tsx
+++ b/packages/website/ts/@next/pages/why.tsx
@@ -3,22 +3,21 @@ import styled from 'styled-components';
 
 import { colors } from 'ts/style/colors';
 
-import { Button, ButtonTransparent } from 'ts/@next/components/button';
 import { Column, Section, Wrap, WrapCentered } from 'ts/@next/components/layout';
-import { Heading, Intro, Text } from 'ts/@next/components/text';
 import { SiteWrap } from 'ts/@next/components/siteWrap';
-import { Icon } from 'ts/@next/components/icon';
+import { Heading, Intro, Text } from 'ts/@next/components/text';
 
-import protocol from 'ts/@next/icons/illustrations/protocol.svg';
-import customize from 'ts/@next/icons/illustrations/customize.svg';
-import logoOutlined from 'ts/@next/icons/illustrations/logo-outlined.svg';
+import CoinIcon from 'ts/@next/icons/illustrations/coin.svg';
+import CustomizeIcon from 'ts/@next/icons/illustrations/customize.svg';
+import LogoOutlined from 'ts/@next/icons/illustrations/logo-outlined.svg';
+import ProtocolIcon from 'ts/@next/icons/illustrations/protocol.svg';
 
 export const NextWhy = () => (
   <SiteWrap>
     <Section>
       <WrapCentered>
         <Column colWidth="2/3">
-          <Heading center>The exchange layer for the crypto economy</Heading>
+          <Heading size="medium" center>The exchange layer for the crypto economy</Heading>
           <Intro center>The world's assets are becoming tokenized on public blockchains. 0x Protocol is free, open-source infrastructure that allows anyone in the world to build products that enable the purchasing and trading of crypto tokens.</Intro>
           <Text center>Build on 0x (arrow)</Text>
         </Column>
@@ -28,19 +27,19 @@ export const NextWhy = () => (
     <Section bgColor={colors.backgroundDark}>
       <Wrap>
         <Column colWidth="1/3">
-            <Icon size="150" icon={protocol} />
+            <ProtocolIcon width="150" />
             <Heading>Support for all Ethereum Standards</Heading>
             <Text>0x Protocol facilitates the decentralized exchange of a growing number of Ethereum-based tokens, including all ERC-20 and ERC-721 assets. Additional ERC standards can be added to the protocol...</Text>
         </Column>
 
         <Column colWidth="1/3">
-            <Icon size="150" icon={logoOutlined} />
+            <LogoOutlined width="150" />
             <Heading>Shared Networked Liquidity</Heading>
             <Text>0x is building a layer of networked liquidity that will lower the barriers to entry. By enabling businesses to tap into a shared pool of digital assets, it will create a more stable financial system.</Text>
         </Column>
 
         <Column colWidth="1/3">
-            <Icon size="150" icon={customize} />
+            <CustomizeIcon width="150" />
             <Heading>Customize the User Experience</Heading>
             <Text>Relayers are businesses around the world that utilize 0x to integrate exchange functionality into a wide variety of products including order books, games, and digital art marketplaces.</Text>
         </Column>
@@ -50,13 +49,66 @@ export const NextWhy = () => (
     <Section>
       <Wrap>
         <Column colWidth="1/3">
-          This is a 1 COLUMN section
+            <ChapterLink href="#">Benefits</ChapterLink>
+            <ChapterLink href="#">Use Cases</ChapterLink>
+            <ChapterLink href="#">Features</ChapterLink>
         </Column>
 
         <Column colWidth="2/3">
-        This is a 2 COLUMN section
+          <Heading size="medium">What 0x offers</Heading>
+          <CoinIcon width="150" />
+          <Heading>A Standard for Exchange</Heading>
+          <Text muted>0x provides developers with a technical standard for trading Ethereum-based tokens such as ERC 20 and ERC 721.</Text>
+
+          <CoinIcon width="150" />
+          <Heading>Robust Smart Contracts</Heading>
+          <Text muted>0x Protocol's smart contracts have been put through two rounds of rigorous security audits.</Text>
+
+          <CoinIcon width="150" />
+          <Heading>Extensible Architecture</Heading>
+          <Text muted>0x's modular pipeline enables you to plug in your own smart contracts through an extensible API.</Text>
+
+          <CoinIcon width="150" />
+          <Heading>Efficient Design</Heading>
+          <Text muted>0x’s off-chain order relay with on-chain settlement is a gas efficient approach to p2p exchange, reducing blockchain bloat.</Text>
+
+          <Heading size="medium">Use Cases</Heading>
+          <Text muted>slider</Text>
+
+          <Heading size="medium">Exchange Functionality</Heading>
+
+          <CoinIcon width="150" />
+          <Heading>Secure Non-custodial Trading</Heading>
+          <Text muted>Enable tokens to be traded wallet-to-wallet with no deposits or withdrawals.</Text>
+
+          <CoinIcon width="150" />
+          <Heading>Flexible Order Types</Heading>
+          <Text muted>Choose to sell assets at a specific “buy it now” price or allow potential buyers to submit bids.</Text>
+
+          <CoinIcon width="150" />
+          <Heading>Build a Business</Heading>
+          <Text muted>Monetize your product by taking fees on each transaction and join a growing number of relayers in the 0x ecosystem.</Text>
+
+          <CoinIcon width="150" />
+          <Heading>Networked Liquidity</Heading>
+          <Text muted>Allow your assets to appear on other 0x-based marketplaces by sharing your liquidity through an open order book.</Text>
         </Column>
       </Wrap>
     </Section>
   </SiteWrap>
 );
+
+const ChapterLink = styled.a`
+    font-size: 1.222222222rem;
+    display: block;
+    opacity: 0.8;
+    margin-bottom: 1.666666667rem;
+
+    &:first-child {
+        opacity: 1;
+    }
+
+    &:hover {
+        opacity: 1;
+    }
+`;