Replace calls to google analytics with calls to heap

16 files changed, 147 insertions, 82 deletions

diff --git a/packages/website/package.json b/packages/website/package.json
index b5b4b6119..3e48a3a26 100644
--- a/packages/website/package.json
+++ b/packages/website/package.json
@@ -11,12 +11,9 @@
         "clean": "shx rm -f public/bundle*",
         "lint": "tslint --project . 'ts/**/*.ts' 'ts/**/*.tsx'",
         "watch_without_deps": "webpack-dev-server --content-base public --https",
-        "deploy_dogfood":
-            "npm run build; aws s3 sync ./public/. s3://dogfood.0xproject.com --profile 0xproject --region us-east-1 --grants read=uri=http://acs.amazonaws.com/groups/global/AllUsers",
-        "deploy_staging":
-            "npm run build; aws s3 sync ./public/. s3://staging-0xproject --profile 0xproject --region us-east-1 --grants read=uri=http://acs.amazonaws.com/groups/global/AllUsers",
-        "deploy_live":
-            "npm run build; aws s3 sync ./public/. s3://0xproject.com --profile 0xproject --region us-east-1 --grants read=uri=http://acs.amazonaws.com/groups/global/AllUsers --exclude *.map.js"
+        "deploy_dogfood": "npm run build; aws s3 sync ./public/. s3://dogfood.0xproject.com --profile 0xproject --region us-east-1 --grants read=uri=http://acs.amazonaws.com/groups/global/AllUsers",
+        "deploy_staging": "npm run build; aws s3 sync ./public/. s3://staging-0xproject --profile 0xproject --region us-east-1 --grants read=uri=http://acs.amazonaws.com/groups/global/AllUsers",
+        "deploy_live": "npm run build; aws s3 sync ./public/. s3://0xproject.com --profile 0xproject --region us-east-1 --grants read=uri=http://acs.amazonaws.com/groups/global/AllUsers --exclude *.map.js"
     },
     "author": "Fabio Berger",
     "license": "Apache-2.0",
@@ -49,7 +46,6 @@
         "react-copy-to-clipboard": "^4.2.3",
         "react-document-title": "^2.0.3",
         "react-dom": "15.6.1",
-        "react-ga": "^2.4.1",
         "react-popper": "^1.0.0-beta.6",
         "react-redux": "^5.0.3",
         "react-router-dom": "^4.1.1",
diff --git a/packages/website/ts/components/fill_order.tsx b/packages/website/ts/components/fill_order.tsx
index 03ba1183d..46e33061f 100644
--- a/packages/website/ts/components/fill_order.tsx
+++ b/packages/website/ts/components/fill_order.tsx
@@ -506,6 +506,10 @@ export class FillOrder extends React.Component<FillOrderProps, FillOrderState> {
 
         await this._checkForUntrackedTokensAndAskToAddAsync();
     }
+    private _trackOrderEvent(eventName: string): void {
+        const parsedOrder = this.state.parsedOrder;
+        analytics.trackOrderEvent(eventName, parsedOrder);
+    }
     private async _onFillOrderClickFireAndForgetAsync(): Promise<void> {
         if (this.props.blockchainErr !== BlockchainErrs.NoError || _.isEmpty(this.props.userAddress)) {
             this.props.dispatcher.updateShouldBlockchainErrDialogBeOpen(true);
@@ -552,14 +556,12 @@ export class FillOrder extends React.Component<FillOrderProps, FillOrderState> {
             });
             return;
         }
-        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
-        const eventLabel = `${parsedOrder.metadata.takerToken.symbol}-${networkName}`;
         try {
             const orderFilledAmount: BigNumber = await this.props.blockchain.fillOrderAsync(
                 signedOrder,
                 this.props.orderFillAmount,
             );
-            analytics.logEvent('Portal', 'Fill Order Success', eventLabel, parsedOrder.signedOrder.takerTokenAmount);
+            this._trackOrderEvent('Fill Order Success');
             // After fill completes, let's force fetch the token balances
             this.props.dispatcher.forceTokenStateRefetch();
             this.setState({
@@ -573,7 +575,7 @@ export class FillOrder extends React.Component<FillOrderProps, FillOrderState> {
             this.setState({
                 isFilling: false,
             });
-            analytics.logEvent('Portal', 'Fill Order Failure', eventLabel, parsedOrder.signedOrder.takerTokenAmount);
+            this._trackOrderEvent('Fill Order Failure');
             const errMsg = `${err}`;
             if (utils.didUserDenyWeb3Request(errMsg)) {
                 return;
@@ -638,7 +640,7 @@ export class FillOrder extends React.Component<FillOrderProps, FillOrderState> {
                 globalErrMsg: '',
                 unavailableTakerAmount: takerTokenAmount,
             });
-            analytics.logEvent('Portal', 'Cancel Order Success', eventLabel, parsedOrder.signedOrder.makerTokenAmount);
+            this._trackOrderEvent('Cancel Order Success');
             return;
         } catch (err) {
             this.setState({
@@ -648,7 +650,7 @@ export class FillOrder extends React.Component<FillOrderProps, FillOrderState> {
             if (utils.didUserDenyWeb3Request(errMsg)) {
                 return;
             }
-            analytics.logEvent('Portal', 'Cancel Order Failure', eventLabel, parsedOrder.signedOrder.makerTokenAmount);
+            this._trackOrderEvent('Cancel Order Failure');
             globalErrMsg = 'Failed to cancel order, please refresh and try again';
             logUtils.log(`${err}`);
             this.setState({
diff --git a/packages/website/ts/components/generate_order/generate_order_form.tsx b/packages/website/ts/components/generate_order/generate_order_form.tsx
index d26b5c3fa..53fb3fc91 100644
--- a/packages/website/ts/components/generate_order/generate_order_form.tsx
+++ b/packages/website/ts/components/generate_order/generate_order_form.tsx
@@ -1,6 +1,6 @@
 import { generatePseudoRandomSalt, getOrderHashHex } from '@0xproject/order-utils';
 import { colors, constants as sharedConstants } from '@0xproject/react-shared';
-import { ECSignature, Order } from '@0xproject/types';
+import { ECSignature, Order as ZeroExOrder } from '@0xproject/types';
 import { BigNumber, logUtils } from '@0xproject/utils';
 import * as _ from 'lodash';
 import Dialog from 'material-ui/Dialog';
@@ -20,7 +20,7 @@ import { SwapIcon } from 'ts/components/ui/swap_icon';
 import { Dispatcher } from 'ts/redux/dispatcher';
 import { portalOrderSchema } from 'ts/schemas/portal_order_schema';
 import { validator } from 'ts/schemas/validator';
-import { AlertTypes, BlockchainErrs, HashData, Side, SideToAssetToken, Token, TokenByAddress } from 'ts/types';
+import { AlertTypes, BlockchainErrs, HashData, Side, SideToAssetToken, Token, TokenByAddress, Order } from 'ts/types';
 import { analytics } from 'ts/utils/analytics';
 import { constants } from 'ts/utils/constants';
 import { errorReporter } from 'ts/utils/error_reporter';
@@ -254,7 +254,8 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
             userAddressIfExists,
             debitToken.address,
         );
-        const receiveAmount = this.props.sideToAssetToken[Side.Receive].amount;
+        const receiveToken = this.props.sideToAssetToken[Side.Receive];
+        const receiveAmount = receiveToken.amount;
         if (
             !_.isUndefined(debitToken.amount) &&
             !_.isUndefined(receiveAmount) &&
@@ -264,24 +265,28 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
             debitBalance.gte(debitToken.amount) &&
             debitAllowance.gte(debitToken.amount)
         ) {
-            const didSignSuccessfully = await this._signTransactionAsync();
-            if (didSignSuccessfully) {
-                const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
-                const eventLabel = `${this.props.tokenByAddress[debitToken.address].symbol}-${networkName}`;
-                analytics.logEvent('Portal', 'Sign Order Success', eventLabel, debitToken.amount.toNumber());
+            const signedOrder = await this._signTransactionAsync();
+            const doesSignedOrderExist = !_.isUndefined(signedOrder);
+            if (doesSignedOrderExist) {
+                analytics.trackOrderEvent('Sign Order Success', signedOrder);
                 this.setState({
                     globalErrMsg: '',
                     shouldShowIncompleteErrs: false,
                 });
             }
-            return didSignSuccessfully;
+            return doesSignedOrderExist;
         } else {
             let globalErrMsg = 'You must fix the above errors in order to generate a valid order';
             if (this.props.userAddress === '') {
                 globalErrMsg = 'You must enable wallet communication';
                 this.props.dispatcher.updateShouldBlockchainErrDialogBeOpen(true);
             }
-            analytics.logEvent('Portal', 'Sign Order Failure', globalErrMsg);
+            analytics.track('Sign Order Failure', {
+                makerTokenAmount: debitToken.amount.toString(),
+                makerToken: this.props.tokenByAddress[debitToken.address].symbol,
+                takerTokenAmount: receiveToken.amount.toString(),
+                takerToken: this.props.tokenByAddress[receiveToken.address].symbol,
+            });
             this.setState({
                 globalErrMsg,
                 shouldShowIncompleteErrs: true,
@@ -289,7 +294,7 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
             return false;
         }
     }
-    private async _signTransactionAsync(): Promise<boolean> {
+    private async _signTransactionAsync(): Promise<Order | undefined> {
         this.setState({
             signingState: SigningState.SIGNING,
         });
@@ -299,11 +304,11 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
             this.setState({
                 signingState: SigningState.UNSIGNED,
             });
-            return false;
+            return undefined;
         }
         const hashData = this.props.hashData;
 
-        const zeroExOrder: Order = {
+        const zeroExOrder: ZeroExOrder = {
             exchangeContractAddress: exchangeContractAddr,
             expirationUnixTimestampSec: hashData.orderExpiryTimestamp,
             feeRecipient: hashData.feeRecipientAddress,
@@ -320,9 +325,10 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
         const orderHash = getOrderHashHex(zeroExOrder);
 
         let globalErrMsg = '';
+        let order;
         try {
             const ecSignature = await this.props.blockchain.signOrderHashAsync(orderHash);
-            const order = utils.generateOrder(
+            order = utils.generateOrder(
                 exchangeContractAddr,
                 this.props.sideToAssetToken,
                 hashData.orderExpiryTimestamp,
@@ -356,7 +362,7 @@ export class GenerateOrderForm extends React.Component<GenerateOrderFormProps, G
             signingState: globalErrMsg === '' ? SigningState.SIGNED : SigningState.UNSIGNED,
             globalErrMsg,
         });
-        return globalErrMsg === '';
+        return order;
     }
     private _updateOrderAddress(address?: string): void {
         if (!_.isUndefined(address)) {
diff --git a/packages/website/ts/components/inputs/allowance_toggle.tsx b/packages/website/ts/components/inputs/allowance_toggle.tsx
index 0d5995696..b3f1aead2 100644
--- a/packages/website/ts/components/inputs/allowance_toggle.tsx
+++ b/packages/website/ts/components/inputs/allowance_toggle.tsx
@@ -111,14 +111,16 @@ export class AllowanceToggle extends React.Component<AllowanceToggleProps, Allow
         if (!this._isAllowanceSet()) {
             newAllowanceAmountInBaseUnits = DEFAULT_ALLOWANCE_AMOUNT_IN_BASE_UNITS;
         }
-        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
-        const eventLabel = `${this.props.token.symbol}-${networkName}`;
+        const logData = {
+            tokenSymbol: this.props.token.symbol,
+            newAllowance: newAllowanceAmountInBaseUnits.toNumber(),
+        };
         try {
             await this.props.blockchain.setProxyAllowanceAsync(this.props.token, newAllowanceAmountInBaseUnits);
-            analytics.logEvent('Portal', 'Set Allowance Success', eventLabel, newAllowanceAmountInBaseUnits.toNumber());
+            analytics.track('Set Allowances Success', logData);
             await this.props.refetchTokenStateAsync();
         } catch (err) {
-            analytics.logEvent('Portal', 'Set Allowance Failure', eventLabel, newAllowanceAmountInBaseUnits.toNumber());
+            analytics.track('Set Allowance Failure', logData);
             this.setState({
                 isSpinnerVisible: false,
             });
diff --git a/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx b/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx
index 20a8f0a32..63b98cee7 100644
--- a/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx
+++ b/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx
@@ -225,20 +225,25 @@ class PlainPortalOnboardingFlow extends React.Component<PortalOnboardingFlowProp
             (this.props.stepIndex === 0 && !this.props.isRunning && this.props.blockchainIsLoaded) ||
             (!this.props.isRunning && !this.props.hasBeenClosed && this.props.blockchainIsLoaded)
         ) {
-            const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
-            analytics.logEvent('Portal', 'Onboarding Started - Automatic', networkName, this.props.stepIndex);
+            analytics.track('Onboarding Started', {
+                reason: 'automatic',
+                stepIndex: this.props.stepIndex,
+            });
             this.props.updateIsRunning(true);
         }
     }
     private _updateOnboardingStep(stepIndex: number): void {
-        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
         this.props.updateOnboardingStep(stepIndex);
-        analytics.logEvent('Portal', 'Update Onboarding Step', networkName, stepIndex);
+        analytics.track('Update Onboarding Step', {
+            stepIndex,
+        });
     }
     private _closeOnboarding(): void {
         const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
         this.props.updateIsRunning(false);
-        analytics.logEvent('Portal', 'Onboarding Closed', networkName, this.props.stepIndex);
+        analytics.track('OnboardingClosed', {
+            stepIndex: this.props.stepIndex,
+        });
     }
     private _renderZrxAllowanceToggle(): React.ReactNode {
         const zrxToken = utils.getZrxToken(this.props.tokenByAddress);
diff --git a/packages/website/ts/components/portal/portal.tsx b/packages/website/ts/components/portal/portal.tsx
index f983241fa..2e02f42f6 100644
--- a/packages/website/ts/components/portal/portal.tsx
+++ b/packages/website/ts/components/portal/portal.tsx
@@ -390,8 +390,10 @@ export class Portal extends React.Component<PortalProps, PortalState> {
     }
 
     private _startOnboarding(): void {
-        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
-        analytics.logEvent('Portal', 'Onboarding Started - Manual', networkName, this.props.portalOnboardingStep);
+        analytics.track('Onboarding Started', {
+            reason: 'manual',
+            stepIndex: this.props.portalOnboardingStep,
+        });
         this.props.dispatcher.updatePortalOnboardingShowing(true);
     }
     private _renderWalletSection(): React.ReactNode {
diff --git a/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx b/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx
index 431cf145b..2eb04f2d6 100644
--- a/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx
+++ b/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx
@@ -64,10 +64,10 @@ export const RelayerGridTile: React.StatelessComponent<RelayerGridTileProps> = (
     const link = props.relayerInfo.appUrl || props.relayerInfo.url;
     const topTokens = props.relayerInfo.topTokens;
     const weeklyTxnVolume = props.relayerInfo.weeklyTxnVolume;
-    const networkName = sharedConstants.NETWORK_NAME_BY_ID[props.networkId];
-    const eventLabel = `${props.relayerInfo.name}-${networkName}`;
     const onClick = () => {
-        analytics.logEvent('Portal', 'Relayer Click', eventLabel);
+        analytics.track('Relayer Click', {
+            name: props.relayerInfo.name,
+        });
         utils.openUrl(link);
     };
     const headerImageUrl = props.relayerInfo.logoImgUrl;
diff --git a/packages/website/ts/components/relayer_index/relayer_top_tokens.tsx b/packages/website/ts/components/relayer_index/relayer_top_tokens.tsx
index c48b672e9..883c8d81b 100644
--- a/packages/website/ts/components/relayer_index/relayer_top_tokens.tsx
+++ b/packages/website/ts/components/relayer_index/relayer_top_tokens.tsx
@@ -46,11 +46,11 @@ class TokenLink extends React.Component<TokenLinkProps, TokenLinkState> {
         };
     }
     public render(): React.ReactNode {
-        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
-        const eventLabel = `${this.props.tokenInfo.symbol}-${networkName}`;
         const onClick = (event: React.MouseEvent<HTMLElement>) => {
             event.stopPropagation();
-            analytics.logEvent('Portal', 'Token Click', eventLabel);
+            analytics.track('Token Click', {
+                tokenSymbol: this.props.tokenInfo.symbol,
+            });
             const tokenLink = this._tokenLinkFromToken(this.props.tokenInfo, this.props.networkId);
             utils.openUrl(tokenLink);
         };
diff --git a/packages/website/ts/components/wallet/wallet.tsx b/packages/website/ts/components/wallet/wallet.tsx
index 6c1c495d7..940cd6c58 100644
--- a/packages/website/ts/components/wallet/wallet.tsx
+++ b/packages/website/ts/components/wallet/wallet.tsx
@@ -491,7 +491,7 @@ export class Wallet extends React.Component<WalletProps, WalletState> {
         const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
         const action =
             wrappedEtherDirection === Side.Deposit ? 'Wallet - Wrap ETH Opened' : 'Wallet - Unwrap WETH Opened';
-        analytics.logEvent('Portal', action, networkName);
+        analytics.track(action);
         this.setState({
             wrappedEtherDirection,
         });
@@ -500,7 +500,7 @@ export class Wallet extends React.Component<WalletProps, WalletState> {
         const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
         const action =
             wrappedEtherDirection === Side.Deposit ? 'Wallet - Wrap ETH Closed' : 'Wallet - Unwrap WETH Closed';
-        analytics.logEvent('Portal', action, networkName);
+        analytics.track(action);
         this.setState({
             wrappedEtherDirection: undefined,
         });
diff --git a/packages/website/ts/components/wallet/wrap_ether_item.tsx b/packages/website/ts/components/wallet/wrap_ether_item.tsx
index 2b4cf93fe..01d9bdb66 100644
--- a/packages/website/ts/components/wallet/wrap_ether_item.tsx
+++ b/packages/website/ts/components/wallet/wrap_ether_item.tsx
@@ -188,20 +188,23 @@ export class WrapEtherItem extends React.Component<WrapEtherItemProps, WrapEther
         this.setState({
             isEthConversionHappening: true,
         });
-        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
+        const etherToken = this.props.etherToken;
+        const amountToConvert = this.state.currentInputAmount;
+        const ethAmount = Web3Wrapper.toUnitAmount(amountToConvert, constants.DECIMAL_PLACES_ETH).toString();
+        const tokenAmount = Web3Wrapper.toUnitAmount(amountToConvert, etherToken.decimals).toString();
         try {
-            const etherToken = this.props.etherToken;
-            const amountToConvert = this.state.currentInputAmount;
             if (this.props.direction === Side.Deposit) {
                 await this.props.blockchain.convertEthToWrappedEthTokensAsync(etherToken.address, amountToConvert);
-                const ethAmount = Web3Wrapper.toUnitAmount(amountToConvert, constants.DECIMAL_PLACES_ETH);
-                this.props.dispatcher.showFlashMessage(`Successfully wrapped ${ethAmount.toString()} ETH to WETH`);
-                analytics.logEvent('Portal', 'Wrap ETH Successfully', networkName);
+                this.props.dispatcher.showFlashMessage(`Successfully wrapped ${ethAmount} ETH to WETH`);
+                analytics.track('Wrap ETH Success', {
+                    amount: ethAmount,
+                });
             } else {
                 await this.props.blockchain.convertWrappedEthTokensToEthAsync(etherToken.address, amountToConvert);
-                const tokenAmount = Web3Wrapper.toUnitAmount(amountToConvert, etherToken.decimals);
-                this.props.dispatcher.showFlashMessage(`Successfully unwrapped ${tokenAmount.toString()} WETH to ETH`);
-                analytics.logEvent('Portal', 'Unwrap WETH Successfully', networkName);
+                this.props.dispatcher.showFlashMessage(`Successfully unwrapped ${tokenAmount} WETH to ETH`);
+                analytics.track('Unwrap WETH Success', {
+                    amount: tokenAmount,
+                });
             }
             await this.props.refetchEthTokenStateAsync();
             this.props.onConversionSuccessful();
@@ -214,10 +217,14 @@ export class WrapEtherItem extends React.Component<WrapEtherItemProps, WrapEther
                 logUtils.log(err.stack);
                 if (this.props.direction === Side.Deposit) {
                     this.props.dispatcher.showFlashMessage('Failed to wrap your ETH. Please try again.');
-                    analytics.logEvent('Portal', 'Wrap ETH Failed', networkName);
+                    analytics.track('Wrap ETH Failure', {
+                        amount: ethAmount,
+                    });
                 } else {
                     this.props.dispatcher.showFlashMessage('Failed to unwrap your WETH. Please try again.');
-                    analytics.logEvent('Portal', 'Unwrap WETH Failed', networkName);
+                    analytics.track('Unwrap WETH Failed', {
+                        amount: tokenAmount,
+                    });
                 }
                 await errorReporter.reportAsync(err);
             }
diff --git a/packages/website/ts/index.tsx b/packages/website/ts/index.tsx
index c7ccfdf1f..aba72f52a 100644
--- a/packages/website/ts/index.tsx
+++ b/packages/website/ts/index.tsx
@@ -74,10 +74,6 @@ const LazyEthereumTypesDocumentation = createLazyComponent('Documentation', asyn
     System.import<any>(/* webpackChunkName: "ethereumTypesDocs" */ 'ts/containers/ethereum_types_documentation'),
 );
 
-analytics.init();
-// tslint:disable-next-line:no-floating-promises
-analytics.logProviderAsync((window as any).web3);
-
 render(
     <Router>
         <div>
diff --git a/packages/website/ts/types.ts b/packages/website/ts/types.ts
index e8dc694f6..f107b3b5e 100644
--- a/packages/website/ts/types.ts
+++ b/packages/website/ts/types.ts
@@ -516,8 +516,10 @@ export interface OutdatedWrappedEtherByNetworkId {
     };
 }
 
-export interface ItemByAddress<T> {
-    [address: string]: T;
+export type ItemByAddress<T> = ObjectMap<T>;
+
+export interface ObjectMap<T> {
+    [key: string]: T;
 }
 
 export type TokenStateByAddress = ItemByAddress<TokenState>;
diff --git a/packages/website/ts/utils/analytics.ts b/packages/website/ts/utils/analytics.ts
index f4bfa083f..9a1684813 100644
--- a/packages/website/ts/utils/analytics.ts
+++ b/packages/website/ts/utils/analytics.ts
@@ -1,27 +1,71 @@
 import * as _ from 'lodash';
-import * as ReactGA from 'react-ga';
-import { InjectedWeb3 } from 'ts/types';
+import { InjectedWeb3, ObjectMap, Order } from 'ts/types';
 import { configs } from 'ts/utils/configs';
 import { utils } from 'ts/utils/utils';
 
-export const analytics = {
-    init(): void {
-        ReactGA.initialize(configs.GOOGLE_ANALYTICS_ID);
-    },
-    logEvent(category: string, action: string, label: string, value?: any): void {
-        ReactGA.event({
-            category,
-            action,
-            label,
-            value,
-        });
-    },
-    async logProviderAsync(web3IfExists: InjectedWeb3): Promise<void> {
+export interface HeapAnalytics {
+    indentify(id: string, idType: string): void;
+    track(eventName: string, eventProperties?: ObjectMap<string | number>): void;
+    resetIdentity(): void;
+    addUserProperties(properties: ObjectMap<string | number>): void;
+    addEventProperties(properties: ObjectMap<string | number>): void;
+    removeEventProperty(property: string): void;
+    clearEventProperties(): void;
+}
+
+export class Analytics implements HeapAnalytics {
+    private _heap: HeapAnalytics;
+    public static init(): Analytics {
+        const heap = (window as any).heap;
+        if (!_.isUndefined(heap)) {
+            return new Analytics(heap);
+        } else {
+            throw new Error('Could not find the Heap SDK on the page.');
+        }
+    }
+    constructor(heap: HeapAnalytics) {
+        this._heap = heap;
+    }
+    // HeapAnalytics Wrappers
+    public indentify(id: string, idType: string): void {
+        this._heap.indentify(id, idType);
+    }
+    public track(eventName: string, eventProperties?: ObjectMap<string | number>): void {
+        this._heap.track(eventName, eventProperties);
+    }
+    public resetIdentity(): void {
+        this._heap.resetIdentity();
+    }
+    public addUserProperties(properties: ObjectMap<string | number>): void {
+        this._heap.addUserProperties(properties);
+    }
+    public addEventProperties(properties: ObjectMap<string | number>): void {
+        this._heap.addEventProperties(properties);
+    }
+    public removeEventProperty(property: string): void {
+        this._heap.removeEventProperty(property);
+    }
+    public clearEventProperties(): void {
+        this._heap.clearEventProperties();
+    }
+    // Custom methods
+    public trackOrderEvent(eventName: string, order: Order): void {
+        const orderLoggingData = {
+            takerTokenAmount: order.signedOrder.takerTokenAmount,
+            makeTokenAmount: order.signedOrder.makerTokenAmount,
+            takerToken: order.metadata.takerToken.symbol,
+            makerToken: order.metadata.makerToken.symbol,
+        };
+        this.track(eventName, orderLoggingData);
+    }
+    public async logProviderAsync(web3IfExists: InjectedWeb3): Promise<void> {
         await utils.onPageLoadAsync();
         const providerType =
             !_.isUndefined(web3IfExists) && !_.isUndefined(web3IfExists.currentProvider)
                 ? utils.getProviderType(web3IfExists.currentProvider)
                 : 'NONE';
-        ReactGA.ga('set', 'dimension1', providerType);
-    },
-};
+    }
+}
+
+// Assume heap library has loaded.
+export const analytics = Analytics.init();
diff --git a/packages/website/ts/utils/configs.ts b/packages/website/ts/utils/configs.ts
index 97aabd13d..a2fd6a47e 100644
--- a/packages/website/ts/utils/configs.ts
+++ b/packages/website/ts/utils/configs.ts
@@ -23,6 +23,7 @@ export const configs = {
     DOMAIN_PRODUCTION: '0xproject.com',
     ENVIRONMENT: isDevelopment ? Environments.DEVELOPMENT : Environments.PRODUCTION,
     GOOGLE_ANALYTICS_ID: 'UA-98720122-1',
+    HEAP_APP_ID: '410099666',
     LAST_LOCAL_STORAGE_FILL_CLEARANCE_DATE: '2017-11-22',
     LAST_LOCAL_STORAGE_TRACKED_TOKEN_CLEARANCE_DATE: '2018-7-5',
     OUTDATED_WRAPPED_ETHERS: [
diff --git a/packages/website/ts/utils/constants.ts b/packages/website/ts/utils/constants.ts
index e43f541bf..d52b9b392 100644
--- a/packages/website/ts/utils/constants.ts
+++ b/packages/website/ts/utils/constants.ts
@@ -34,6 +34,7 @@ export const constants = {
     PROVIDER_NAME_GENERIC: 'Injected Web3',
     PROVIDER_NAME_PUBLIC: '0x Public',
     ROLLBAR_ACCESS_TOKEN: '32c39bfa4bb6440faedc1612a9c13d28',
+    HEAP_APP_ID: '410099666',
     S3_DOC_BUCKET_ROOT: 'https://s3.amazonaws.com/doc-jsons',
     S3_STAGING_DOC_BUCKET_ROOT: 'https://s3.amazonaws.com/staging-doc-jsons',
     SUCCESS_STATUS: 200,
diff --git a/packages/website/ts/utils/utils.ts b/packages/website/ts/utils/utils.ts
index 8c76a7592..df7f8d10f 100644
--- a/packages/website/ts/utils/utils.ts
+++ b/packages/website/ts/utils/utils.ts
@@ -313,6 +313,7 @@ export const utils = {
         const baseUrl = `https://${window.location.hostname}${hasPort ? `:${port}` : ''}`;
         return baseUrl;
     },
+    // TODO: Fix this, it's a lie.
     async onPageLoadAsync(): Promise<void> {
         if (document.readyState === 'complete') {
             return; // Already loaded