Copy updates

8 files changed, 27 insertions, 20 deletions

diff --git a/packages/website/ts/@next/components/sections/landing/about.tsx b/packages/website/ts/@next/components/sections/landing/about.tsx
index e17cd0457..f913c192a 100644
--- a/packages/website/ts/@next/components/sections/landing/about.tsx
+++ b/packages/website/ts/@next/components/sections/landing/about.tsx
@@ -26,10 +26,7 @@ export const SectionLandingAbout = () => (
             isMuted={1}
             padding={['large', 0, 'default', 0]}
         >
-            0x is an open protocol that enables the peer-to-peer exchange of Ethereum-based
-            tokens. Anyone in the world can use 0x to service a wide variety of markets
-            ranging from gaming items to financial instruments to assets that could have
-            near existed before.
+            Anyone in the world can use 0x to service a wide variety of markets ranging from gaming items to financial instruments to assets that could have near existed before.
         </Paragraph>
 
         <Button
diff --git a/packages/website/ts/@next/components/sections/landing/hero.tsx b/packages/website/ts/@next/components/sections/landing/hero.tsx
index 504ee6025..9af013a48 100644
--- a/packages/website/ts/@next/components/sections/landing/hero.tsx
+++ b/packages/website/ts/@next/components/sections/landing/hero.tsx
@@ -10,7 +10,7 @@ export const SectionLandingHero = () => (
     <Hero
         title="Powering Decentralized Exchange"
         isLargeTitle={true}
-        description="0x is the best solution for adding exchange functionality to your business."
+        description="0x is an open protocol that enables the peer-to-peer exchange of assets on the Ethereum blockchain."
         figure={<LandingAnimation image={<HeroAnimation />} />}
         actions={<HeroActions />}
     />
diff --git a/packages/website/ts/@next/pages/about/jobs.tsx b/packages/website/ts/@next/pages/about/jobs.tsx
index 9b0b74a90..3f4fa9f14 100644
--- a/packages/website/ts/@next/pages/about/jobs.tsx
+++ b/packages/website/ts/@next/pages/about/jobs.tsx
@@ -40,7 +40,7 @@ const positions: PositionInterface[] = [
 export const NextAboutJobs = () => (
     <AboutPageLayout
         title="Join Us in Our Mission"
-        description="To create a tokenized world where all value can flow freely. We are powering a growing ecosystem of decentralized applications and solving novel challenges to make our technology intuitive, flexible, and accessible to all. Read more about our mission, and join us in building financial infrastructure upon which the exchange of anything of value will take place."
+        description="To create a tokenized world where all value can flow freely. We are growing an ecosystem of businesses and projects by solving difficult challenges to make our technology intuitive, flexible, and accessible to all. Join us in building infrastructure upon which the exchange of all assets will take place."
         linkLabel="Our mission and values"
         linkUrl="/mission"
     >
@@ -51,7 +51,7 @@ export const NextAboutJobs = () => (
                     </Heading>
 
                     <Paragraph>
-                        We're a highly technical team with varied backgrounds in engineering, science, business, finance, and research. While the core team is headquartered in San Francisco, there are 30+ teams building on 0x and hundreds of thousands of participants behind our efforts globally. We're passionate about open-source software and decentralized technology's potential to act as an equalizing force in the world.
+                        We're a highly technical team with varied backgrounds in engineering, science, business, finance, and research. While the Core Team is headquartered in San Francisco, there are 30+ teams building on 0x and hundreds of thousands of participants behind our efforts worldwide. We're passionate about open-source software and decentralized technology's potential to act as an equalizing force in the world.
                     </Paragraph>
                 </Column>
 
diff --git a/packages/website/ts/@next/pages/about/mission.tsx b/packages/website/ts/@next/pages/about/mission.tsx
index 286d2629f..3b99ca7fc 100644
--- a/packages/website/ts/@next/pages/about/mission.tsx
+++ b/packages/website/ts/@next/pages/about/mission.tsx
@@ -24,14 +24,13 @@ const values = [
     {
         title: 'Focus on long-term Impact',
         description: 'We anticipate that over time, awareness of the fundamentally disruptive nature of frictionless global exchange will cause some to see this technology as a threat. There will be setbacks, some will claim that this technology is too disruptive, and we will face adversity. Persistence and a healthy long-term focus will see us through these battles.',
-        icon: 'long-term-impact',
     },
 ];
 
 export const NextAboutMission = () => (
     <AboutPageLayout
         title="Creating a tokenized world where all value can flow freely."
-        description="0x Protocol is an important infrastructure layer for the emerging crypto economy and enables markets to be created that couldn't have existed before. As more assets become tokenized, public blockchains provide the opportunity to establish a new financial stack that is more efficient, transparent, and equitable than any system in the past."
+        description="0x is important infrastructure for the emerging crypto economy and enables markets to be created that couldn't have existed before. As more assets become tokenized, public blockchains provide the opportunity to establish a new financial stack that is more efficient, transparent, and equitable than any system in the past."
         linkLabel="Our mission and values"
         linkUrl="#"
     >
diff --git a/packages/website/ts/@next/pages/about/press.tsx b/packages/website/ts/@next/pages/about/press.tsx
index 92c076266..86c8558c9 100644
--- a/packages/website/ts/@next/pages/about/press.tsx
+++ b/packages/website/ts/@next/pages/about/press.tsx
@@ -17,6 +17,12 @@ interface HighlightInterface {
 
 const highlights: HighlightInterface[] = [
     {
+        logo: '/images/@next/press/logo-forbes.png',
+        title: 'Forbes',
+        text: '0x Instant is aiming to aid businesses and developers such as news sites, crypto wallets, dApps or price trackers to monetize or add a new revenue stream to their existing pipeline.',
+        href: '#',
+    },
+    {
         logo: '/images/@next/press/logo-venturebeat.png',
         title: 'VentureBeat',
         text: '0x leads the way for ‘tokenization’ of the world, and collectible game items are next',
@@ -25,7 +31,7 @@ const highlights: HighlightInterface[] = [
     {
         logo: '/images/@next/press/logo-fortune.png',
         title: 'Fortune',
-        text: 'In the future, many traditional investments like real estate and corporate shares will come in the form of digital tokens that are bought and transferred on a blockchain. ',
+        text: 'In the future, many traditional investments like real estate and corporate shares will come in the form of digital tokens that are bought and transferred on a <blockchain className=""></blockchain>',
         href: '#',
     },
     {
@@ -42,7 +48,7 @@ export const NextAboutPress = () => (
         description={
             <>
                 <Paragraph marginBottom="60px">
-                    Want to write about 0x? Get in touch, or download our press kit.
+                    Want to write about 0x? <a href="#">Get in touch</a>, or <a href="#">download our press kit</a>.
                 </Paragraph>
 
                 {_.map(highlights, (highlight, index) => (
diff --git a/packages/website/ts/@next/pages/about/team.tsx b/packages/website/ts/@next/pages/about/team.tsx
index 9424aa59d..0911e926b 100644
--- a/packages/website/ts/@next/pages/about/team.tsx
+++ b/packages/website/ts/@next/pages/about/team.tsx
@@ -18,7 +18,7 @@ const team: TeamMember[] = [
     {
         imageUrl: '/images/@next/team/willw.jpg',
         name: 'Will Warren',
-        title: 'co-founder & ceo',
+        title: 'co-founder & CEO',
     },
     {
         imageUrl: '/images/@next/team/amirb.jpg',
diff --git a/packages/website/ts/@next/pages/instant.tsx b/packages/website/ts/@next/pages/instant.tsx
index 9f996b182..e8d9e0154 100644
--- a/packages/website/ts/@next/pages/instant.tsx
+++ b/packages/website/ts/@next/pages/instant.tsx
@@ -46,7 +46,7 @@ const featuresData = [
     {
         title: 'Easy and flexible integration',
         icon: 'flexibleIntegration0xInstant',
-        description: 'Use our out-of-the-box design or customize the user interface by integrating the AssetBuyer engine. You can also tap into 0x networked liquidity or choose your own liquidity pool.',
+        description: 'Use our out-of-the-box design or customize the user interface by integrating via the AssetBuyer engine.. You can also tap into 0x networked liquidity or choose your own liquidity pool.',
         links: [
             {
                 label: 'Explore AssetBuyer',
diff --git a/packages/website/ts/@next/pages/why.tsx b/packages/website/ts/@next/pages/why.tsx
index b54a682ff..d10e2b02b 100644
--- a/packages/website/ts/@next/pages/why.tsx
+++ b/packages/website/ts/@next/pages/why.tsx
@@ -74,6 +74,11 @@ const useCaseSlides = [
         title: 'Decentralized Loans',
         description: 'Efficient lending requires liquid markets where investors can buy and re-sell loans. 0x enables an ecosystem of lenders to self-organize and efficiently determine market prices for all outstanding loans.',
     },
+    {
+        icon: 'stableTokens',
+        title: 'Stable Tokens',
+        description: 'Novel economic constructs such as stable coins require efficient, liquid markets to succeed. 0x will facilitate the underlying economic mechanisms that allow these tokens to remain stable.',
+    },
 ];
 
 export class NextWhy extends React.PureComponent {
@@ -82,7 +87,7 @@ export class NextWhy extends React.PureComponent {
             <SiteWrap theme="dark">
                 <Hero
                     title="The exchange layer for the crypto economy"
-                    description="The world's assets are becoming tokenized on public blockchains. 0x Protocol is free, open-source infrastructure that allows anyone in the world to build products that enable the purchasing and trading of crypto tokens."
+                    description="The world's assets are becoming tokenized on public blockchains. 0x Protocol is free, open-source infrastracture that developers and businesses utilize to build products that enable the purchasing and trading of crypto tokens."
                     actions={
                         <Button
                             href="/docs"
@@ -102,25 +107,25 @@ export class NextWhy extends React.PureComponent {
                     <Definition
                         title="Support for all Ethereum Standards"
                         titleSize="small"
-                        description="0x Protocol facilitates the decentralized exchange of a growing number of Ethereum-based tokens, including all ERC-20 and ERC-721 assets. Additional ERC standards can be added to the protocol..."
+                        description="0x Protocol facitilites the decentralized exchange of a growing number of Ethereum-based tokens, including all ERC-20 and ERC-721 assets."
                         icon="supportForAllEthereumStandards"
                         iconSize="large"
                         isInline={true}
                     />
 
                     <Definition
-                        title="Shared Networked Liquidity"
+                        title="Networked Liquidity"
                         titleSize="small"
-                        description="0x is building a layer of networked liquidity that will lower the barriers to entry. By enabling businesses to tap into a shared pool of digital assets, it will create a more stable financial system."
+                        description="0x is lowering the barrier to entry by building a layer of networked liquidity that allows businesses to tap into a shared pool of digital assets."
                         icon="networkedLiquidity"
                         iconSize="large"
                         isInline={true}
                     />
 
                     <Definition
-                        title="Support for all Ethereum Standards"
+                        title="Flexible Integration"
                         titleSize="small"
-                        description="Relayers are businesses around the world that utilize 0x to integrate exchange functionality into a wide variety of products including order books, games, and digital art marketplaces."
+                        description="0x is a modular system that enables businesses and projects, known as relayers, to easily add exchange functionality to any product experience."
                         icon="flexibleIntegration"
                         iconSize="large"
                         isInline={true}
@@ -139,7 +144,7 @@ export class NextWhy extends React.PureComponent {
                     <Column width="55%" maxWidth="826px">
                         <Column width="100%" maxWidth="560px" padding="0 30px 0 0">
                             <SectionWrap id="benefits">
-                                <SectionTitle size="medium" marginBottom="60px">What 0x offers</SectionTitle>
+                                <SectionTitle size="medium" marginBottom="60px" isNoBorder={true}>What 0x offers</SectionTitle>
 
                                 {_.map(offersData, (item, index) => (
                                     <Definition