Add translation infra and replace english text with calls to translate

6 files changed, 412 insertions, 219 deletions

diff --git a/packages/website/ts/components/footer.tsx b/packages/website/ts/components/footer.tsx
index a0f1a0c96..a5bddc874 100644
--- a/packages/website/ts/components/footer.tsx
+++ b/packages/website/ts/components/footer.tsx
@@ -1,9 +1,10 @@
 import * as _ from 'lodash';
 import * as React from 'react';
 import { Link } from 'react-router-dom';
-import { WebsitePaths } from 'ts/types';
+import { Deco, Key, WebsitePaths } from 'ts/types';
 import { colors } from 'ts/utils/colors';
 import { constants } from 'ts/utils/constants';
+import { Translate } from 'ts/utils/translate';
 
 interface MenuItemsBySection {
     [sectionName: string]: FooterMenuItem[];
@@ -15,86 +16,8 @@ interface FooterMenuItem {
     isExternal?: boolean;
 }
 
-enum Sections {
-    Documentation = 'Documentation',
-    Community = 'Community',
-    Organization = 'Organization',
-}
-
 const ICON_DIMENSION = 16;
-const menuItemsBySection: MenuItemsBySection = {
-    Documentation: [
-        {
-            title: '0x.js',
-            path: WebsitePaths.ZeroExJs,
-        },
-        {
-            title: '0x Smart Contracts',
-            path: WebsitePaths.SmartContracts,
-        },
-        {
-            title: '0x Connect',
-            path: WebsitePaths.Connect,
-        },
-        {
-            title: 'Whitepaper',
-            path: WebsitePaths.Whitepaper,
-            isExternal: true,
-        },
-        {
-            title: 'Wiki',
-            path: WebsitePaths.Wiki,
-        },
-        {
-            title: 'FAQ',
-            path: WebsitePaths.FAQ,
-        },
-    ],
-    Community: [
-        {
-            title: 'Rocket.chat',
-            isExternal: true,
-            path: constants.URL_ZEROEX_CHAT,
-        },
-        {
-            title: 'Blog',
-            isExternal: true,
-            path: constants.URL_BLOG,
-        },
-        {
-            title: 'Twitter',
-            isExternal: true,
-            path: constants.URL_TWITTER,
-        },
-        {
-            title: 'Reddit',
-            isExternal: true,
-            path: constants.URL_REDDIT,
-        },
-        {
-            title: 'Forum',
-            isExternal: true,
-            path: constants.URL_DISCOURSE_FORUM,
-        },
-    ],
-    Organization: [
-        {
-            title: 'About',
-            isExternal: false,
-            path: WebsitePaths.About,
-        },
-        {
-            title: 'Careers',
-            isExternal: true,
-            path: constants.URL_ANGELLIST,
-        },
-        {
-            title: 'Contact',
-            isExternal: true,
-            path: 'mailto:team@0xproject.com',
-        },
-    ],
-};
+
 const linkStyle = {
     color: colors.white,
     cursor: 'pointer',
@@ -108,12 +31,90 @@ const titleToIcon: { [title: string]: string } = {
     Forum: 'discourse.png',
 };
 
-export interface FooterProps {}
+export interface FooterProps {
+    translate?: Translate;
+}
 
 interface FooterState {}
 
 export class Footer extends React.Component<FooterProps, FooterState> {
+    public static defaultProps: Partial<FooterProps> = {
+        translate: new Translate(),
+    };
     public render() {
+        const menuItemsBySection: MenuItemsBySection = {
+            [Key.Documentation]: [
+                {
+                    title: '0x.js',
+                    path: WebsitePaths.ZeroExJs,
+                },
+                {
+                    title: this.props.translate.get(Key.SmartContracts, Deco.Cap),
+                    path: WebsitePaths.SmartContracts,
+                },
+                {
+                    title: this.props.translate.get(Key.Connect, Deco.Cap),
+                    path: WebsitePaths.Connect,
+                },
+                {
+                    title: this.props.translate.get(Key.Whitepaper, Deco.Cap),
+                    path: WebsitePaths.Whitepaper,
+                    isExternal: true,
+                },
+                {
+                    title: this.props.translate.get(Key.Wiki, Deco.Cap),
+                    path: WebsitePaths.Wiki,
+                },
+                {
+                    title: this.props.translate.get(Key.FAQ, Deco.Cap),
+                    path: WebsitePaths.FAQ,
+                },
+            ],
+            [Key.Community]: [
+                {
+                    title: this.props.translate.get(Key.RocketChat, Deco.Cap),
+                    isExternal: true,
+                    path: constants.URL_ZEROEX_CHAT,
+                },
+                {
+                    title: this.props.translate.get(Key.Blog, Deco.Cap),
+                    isExternal: true,
+                    path: constants.URL_BLOG,
+                },
+                {
+                    title: 'Twitter',
+                    isExternal: true,
+                    path: constants.URL_TWITTER,
+                },
+                {
+                    title: 'Reddit',
+                    isExternal: true,
+                    path: constants.URL_REDDIT,
+                },
+                {
+                    title: this.props.translate.get(Key.Forum, Deco.Cap),
+                    isExternal: true,
+                    path: constants.URL_DISCOURSE_FORUM,
+                },
+            ],
+            [Key.Organization]: [
+                {
+                    title: this.props.translate.get(Key.About, Deco.Cap),
+                    isExternal: false,
+                    path: WebsitePaths.About,
+                },
+                {
+                    title: this.props.translate.get(Key.Careers, Deco.Cap),
+                    isExternal: true,
+                    path: constants.URL_ANGELLIST,
+                },
+                {
+                    title: this.props.translate.get(Key.Contact, Deco.Cap),
+                    isExternal: true,
+                    path: 'mailto:team@0xproject.com',
+                },
+            ],
+        };
         return (
             <div className="relative pb4 pt2" style={{ backgroundColor: colors.darkerGrey }}>
                 <div className="mx-auto max-width-4 md-px2 lg-px0 py4 clearfix" style={{ color: colors.white }}>
@@ -137,20 +138,20 @@ export class Footer extends React.Component<FooterProps, FooterState> {
                     <div className="col lg-col-8 md-col-8 col-12 lg-pl4 md-pl4">
                         <div className="col lg-col-4 md-col-4 col-12">
                             <div className="lg-right md-right sm-center">
-                                {this._renderHeader(Sections.Documentation)}
-                                {_.map(menuItemsBySection[Sections.Documentation], this._renderMenuItem.bind(this))}
+                                {this._renderHeader(Key.Documentation)}
+                                {_.map(menuItemsBySection[Key.Documentation], this._renderMenuItem.bind(this))}
                             </div>
                         </div>
                         <div className="col lg-col-4 md-col-4 col-12 lg-pr2 md-pr2">
                             <div className="lg-right md-right sm-center">
-                                {this._renderHeader(Sections.Community)}
-                                {_.map(menuItemsBySection[Sections.Community], this._renderMenuItem.bind(this))}
+                                {this._renderHeader(Key.Community)}
+                                {_.map(menuItemsBySection[Key.Community], this._renderMenuItem.bind(this))}
                             </div>
                         </div>
                         <div className="col lg-col-4 md-col-4 col-12">
                             <div className="lg-right md-right sm-center">
-                                {this._renderHeader(Sections.Organization)}
-                                {_.map(menuItemsBySection[Sections.Organization], this._renderMenuItem.bind(this))}
+                                {this._renderHeader(Key.Organization)}
+                                {_.map(menuItemsBySection[Key.Organization], this._renderMenuItem.bind(this))}
                             </div>
                         </div>
                     </div>
@@ -195,9 +196,8 @@ export class Footer extends React.Component<FooterProps, FooterState> {
             </div>
         );
     }
-    private _renderHeader(title: string) {
+    private _renderHeader(key: Key) {
         const headerStyle = {
-            textTransform: 'uppercase',
             color: colors.grey400,
             letterSpacing: 2,
             fontFamily: 'Roboto Mono',
@@ -205,7 +205,7 @@ export class Footer extends React.Component<FooterProps, FooterState> {
         };
         return (
             <div className="lg-pb2 md-pb2 sm-pt4" style={headerStyle}>
-                {title}
+                {this.props.translate.get(key, Deco.Upper)}
             </div>
         );
     }
diff --git a/packages/website/ts/components/top_bar/top_bar.tsx b/packages/website/ts/components/top_bar/top_bar.tsx
index a412007f2..15bfe2a39 100644
--- a/packages/website/ts/components/top_bar/top_bar.tsx
+++ b/packages/website/ts/components/top_bar/top_bar.tsx
@@ -14,9 +14,10 @@ import { Identicon } from 'ts/components/ui/identicon';
 import { DocsInfo } from 'ts/pages/documentation/docs_info';
 import { NestedSidebarMenu } from 'ts/pages/shared/nested_sidebar_menu';
 import { Dispatcher } from 'ts/redux/dispatcher';
-import { DocsMenu, MenuSubsectionsBySection, ProviderType, Styles, WebsitePaths } from 'ts/types';
+import { Deco, DocsMenu, Key, MenuSubsectionsBySection, ProviderType, Styles, WebsitePaths } from 'ts/types';
 import { colors } from 'ts/utils/colors';
 import { constants } from 'ts/utils/constants';
+import { Translate } from 'ts/utils/translate';
 
 interface TopBarProps {
     userAddress?: string;
@@ -36,6 +37,7 @@ interface TopBarProps {
     docsInfo?: DocsInfo;
     style?: React.CSSProperties;
     isNightVersion?: boolean;
+    translate?: Translate;
 }
 
 interface TopBarState {
@@ -79,6 +81,7 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
         shouldFullWidth: false,
         style: {},
         isNightVersion: false,
+        translate: new Translate(),
     };
     constructor(props: TopBarProps) {
         super(props);
@@ -95,10 +98,16 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
                 <MenuItem style={{ fontSize: styles.menuItem.fontSize }} primaryText="0x.js" />
             </Link>,
             <Link key="subMenuItem-smartContracts" to={WebsitePaths.SmartContracts} className="text-decoration-none">
-                <MenuItem style={{ fontSize: styles.menuItem.fontSize }} primaryText="Smart Contracts" />
+                <MenuItem
+                    style={{ fontSize: styles.menuItem.fontSize }}
+                    primaryText={this.props.translate.get(Key.SmartContract, Deco.CapWords)}
+                />
             </Link>,
             <Link key="subMenuItem-0xconnect" to={WebsitePaths.Connect} className="text-decoration-none">
-                <MenuItem style={{ fontSize: styles.menuItem.fontSize }} primaryText="0x Connect" />
+                <MenuItem
+                    style={{ fontSize: styles.menuItem.fontSize }}
+                    primaryText={this.props.translate.get(Key.Connect, Deco.CapWords)}
+                />
             </Link>,
             <a
                 key="subMenuItem-standard-relayer-api"
@@ -106,7 +115,10 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
                 className="text-decoration-none"
                 href={constants.URL_STANDARD_RELAYER_API_GITHUB}
             >
-                <MenuItem style={{ fontSize: styles.menuItem.fontSize }} primaryText="Standard Relayer API" />
+                <MenuItem
+                    style={{ fontSize: styles.menuItem.fontSize }}
+                    primaryText={this.props.translate.get(Key.StandardRelayerApi, Deco.CapWords)}
+                />
             </a>,
             <a
                 key="subMenuItem-github"
@@ -122,7 +134,10 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
                 className="text-decoration-none"
                 href={`${WebsitePaths.Whitepaper}`}
             >
-                <MenuItem style={{ fontSize: styles.menuItem.fontSize }} primaryText="Whitepaper" />
+                <MenuItem
+                    style={{ fontSize: styles.menuItem.fontSize }}
+                    primaryText={this.props.translate.get(Key.Whitepaper, Deco.CapWords)}
+                />
             </a>,
         ];
         const bottomBorderStyle = this._shouldDisplayBottomBar() ? styles.bottomBar : {};
@@ -165,28 +180,28 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
                                     style={styles.menuItem}
                                 />
                                 <TopBarMenuItem
-                                    title="Wiki"
+                                    title={this.props.translate.get(Key.Wiki, Deco.Cap)}
                                     path={`${WebsitePaths.Wiki}`}
                                     style={styles.menuItem}
                                     isNightVersion={isNightVersion}
                                     isExternal={false}
                                 />
                                 <TopBarMenuItem
-                                    title="Blog"
+                                    title={this.props.translate.get(Key.Blog, Deco.Cap)}
                                     path={constants.URL_BLOG}
                                     style={styles.menuItem}
                                     isNightVersion={isNightVersion}
                                     isExternal={true}
                                 />
                                 <TopBarMenuItem
-                                    title="About"
+                                    title={this.props.translate.get(Key.About, Deco.Cap)}
                                     path={`${WebsitePaths.About}`}
                                     style={styles.menuItem}
                                     isNightVersion={isNightVersion}
                                     isExternal={false}
                                 />
                                 <TopBarMenuItem
-                                    title="Portal DApp"
+                                    title={this.props.translate.get(Key.PortalDApp, Deco.CapWords)}
                                     path={`${WebsitePaths.Portal}`}
                                     isPrimary={true}
                                     style={styles.menuItem}
@@ -233,46 +248,54 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
                     {this._renderDocsMenu()}
                     {this._renderWiki()}
                     <div className="pl1 py1 mt3" style={{ backgroundColor: colors.lightGrey }}>
-                        Website
+                        {this.props.translate.get(Key.Website, Deco.Cap)}
                     </div>
                     <Link to={WebsitePaths.Home} className="text-decoration-none">
-                        <MenuItem className="py2">Home</MenuItem>
+                        <MenuItem className="py2">{this.props.translate.get(Key.Home, Deco.Cap)}</MenuItem>
                     </Link>
                     <Link to={`${WebsitePaths.Wiki}`} className="text-decoration-none">
-                        <MenuItem className="py2">Wiki</MenuItem>
+                        <MenuItem className="py2">{this.props.translate.get(Key.Wiki, Deco.Cap)}</MenuItem>
                     </Link>
                     {!this._isViewing0xjsDocs() && (
                         <Link to={WebsitePaths.ZeroExJs} className="text-decoration-none">
-                            <MenuItem className="py2">0x.js Docs</MenuItem>
+                            <MenuItem className="py2">0x.js {this.props.translate.get(Key.Docs, Deco.Cap)}</MenuItem>
                         </Link>
                     )}
                     {!this._isViewingConnectDocs() && (
                         <Link to={WebsitePaths.Connect} className="text-decoration-none">
-                            <MenuItem className="py2">0x Connect Docs</MenuItem>
+                            <MenuItem className="py2">
+                                {this.props.translate.get(Key.Connect, Deco.Cap)}{' '}
+                                {this.props.translate.get(Key.Docs, Deco.Cap)}
+                            </MenuItem>
                         </Link>
                     )}
                     {!this._isViewingSmartContractsDocs() && (
                         <Link to={WebsitePaths.SmartContracts} className="text-decoration-none">
-                            <MenuItem className="py2">Smart Contract Docs</MenuItem>
+                            <MenuItem className="py2">
+                                {this.props.translate.get(Key.SmartContract, Deco.Cap)}{' '}
+                                {this.props.translate.get(Key.Docs, Deco.Cap)}
+                            </MenuItem>
                         </Link>
                     )}
                     {!this._isViewingPortal() && (
                         <Link to={`${WebsitePaths.Portal}`} className="text-decoration-none">
-                            <MenuItem className="py2">Portal DApp</MenuItem>
+                            <MenuItem className="py2">
+                                {this.props.translate.get(Key.PortalDApp, Deco.CapWords)}
+                            </MenuItem>
                         </Link>
                     )}
                     <a className="text-decoration-none" target="_blank" href={`${WebsitePaths.Whitepaper}`}>
-                        <MenuItem className="py2">Whitepaper</MenuItem>
+                        <MenuItem className="py2">{this.props.translate.get(Key.Whitepaper, Deco.Cap)}</MenuItem>
                     </a>
                     <Link to={`${WebsitePaths.About}`} className="text-decoration-none">
-                        <MenuItem className="py2">About</MenuItem>
+                        <MenuItem className="py2">{this.props.translate.get(Key.About, Deco.Cap)}</MenuItem>
                     </Link>
                     <a className="text-decoration-none" target="_blank" href={constants.URL_BLOG}>
-                        <MenuItem className="py2">Blog</MenuItem>
+                        <MenuItem className="py2">{this.props.translate.get(Key.Blog, Deco.Cap)}</MenuItem>
                     </a>
                     <Link to={`${WebsitePaths.FAQ}`} className="text-decoration-none">
                         <MenuItem className="py2" onTouchTap={this._onMenuButtonClick.bind(this)}>
-                            FAQ
+                            {this.props.translate.get(Key.FAQ, Deco.Cap)}
                         </MenuItem>
                     </Link>
                 </div>
@@ -313,7 +336,7 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
                 <NestedSidebarMenu
                     topLevelMenu={this.props.menuSubsectionsBySection}
                     menuSubsectionsBySection={this.props.menuSubsectionsBySection}
-                    title="Wiki"
+                    title={this.props.translate.get(Key.Wiki, Deco.Cap)}
                     shouldDisplaySectionHeaders={false}
                     onMenuItemClick={this._onMenuButtonClick.bind(this)}
                 />
@@ -328,7 +351,7 @@ export class TopBar extends React.Component<TopBarProps, TopBarState> {
         return (
             <div className="lg-hide md-hide">
                 <div className="pl1 py1" style={{ backgroundColor: colors.lightGrey }}>
-                    Portal DApp
+                    {this.props.translate.get(Key.PortalDApp, Deco.CapWords)}
                 </div>
                 <PortalMenu menuItemStyle={{ color: 'black' }} onClick={this._onMenuButtonClick.bind(this)} />
             </div>
diff --git a/packages/website/ts/pages/landing/landing.tsx b/packages/website/ts/pages/landing/landing.tsx
index d4c934459..76ea2e1bd 100644
--- a/packages/website/ts/pages/landing/landing.tsx
+++ b/packages/website/ts/pages/landing/landing.tsx
@@ -5,9 +5,10 @@ import DocumentTitle = require('react-document-title');
 import { Link } from 'react-router-dom';
 import { Footer } from 'ts/components/footer';
 import { TopBar } from 'ts/components/top_bar/top_bar';
-import { ScreenWidths, WebsitePaths } from 'ts/types';
+import { Deco, Key, ScreenWidths, WebsitePaths } from 'ts/types';
 import { colors } from 'ts/utils/colors';
 import { constants } from 'ts/utils/constants';
+import { Translate } from 'ts/utils/translate';
 import { utils } from 'ts/utils/utils';
 
 interface BoxContent {
@@ -36,35 +37,6 @@ interface Project {
 
 const THROTTLE_TIMEOUT = 100;
 
-const boxContents: BoxContent[] = [
-    {
-        title: 'Trustless exchange',
-        description:
-            "Built on Ethereum's distributed network with no centralized \
-                      point of failure and no down time, each trade is settled atomically \
-                      and without counterparty risk.",
-        imageUrl: '/images/landing/distributed_network.png',
-        classNames: '',
-    },
-    {
-        title: 'Shared liquidity',
-        description:
-            'By sharing a standard API, relayers can easily aggregate liquidity pools, \
-                      creating network effects around liquidity that compound as more relayers come online.',
-        imageUrl: '/images/landing/liquidity.png',
-        classNames: 'mx-auto',
-    },
-    {
-        title: 'Open source',
-        description:
-            '0x is open source, permissionless and free to use. Trade directly with a known \
-                      counterparty for free or pay a relayer some ZRX tokens to access their liquidity \
-                      pool.',
-        imageUrl: '/images/landing/open_source.png',
-        classNames: 'right',
-    },
-];
-
 const relayersAndDappProjects: Project[] = [
     {
         logoFileName: 'ethfinex.png',
@@ -185,6 +157,7 @@ const relayerProjects: Project[] = [
 
 export interface LandingProps {
     location: Location;
+    translate: Translate;
 }
 
 interface LandingState {
@@ -193,11 +166,13 @@ interface LandingState {
 
 export class Landing extends React.Component<LandingProps, LandingState> {
     private _throttledScreenWidthUpdate: () => void;
+    private _translate: Translate;
     constructor(props: LandingProps) {
         super(props);
         this.state = {
             screenWidth: utils.getScreenWidth(),
         };
+        this._translate = new Translate();
         this._throttledScreenWidthUpdate = _.throttle(this._updateScreenWidth.bind(this), THROTTLE_TIMEOUT);
     }
     public componentDidMount() {
@@ -216,17 +191,28 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                     location={this.props.location}
                     isNightVersion={true}
                     style={{ backgroundColor: colors.heroGrey, position: 'relative' }}
+                    translate={this._translate}
                 />
                 {this._renderHero()}
-                {this._renderProjects(relayersAndDappProjects, 'Projects building on 0x', colors.projectsGrey, false)}
+                {this._renderProjects(
+                    relayersAndDappProjects,
+                    this._translate.get(Key.ProjectsHeader, Deco.Upper),
+                    colors.projectsGrey,
+                    false,
+                )}
                 {this._renderTokenizationSection()}
                 {this._renderProtocolSection()}
-                {this._renderProjects(relayerProjects, 'Relayers building on 0x', colors.heroGrey, true)}
+                {this._renderProjects(
+                    relayerProjects,
+                    this._translate.get(Key.RelayersHeader, Deco.Upper),
+                    colors.heroGrey,
+                    true,
+                )}
                 {this._renderInfoBoxes()}
                 {this._renderBuildingBlocksSection()}
                 {this._renderUseCases()}
                 {this._renderCallToAction()}
-                <Footer />
+                <Footer translate={this._translate} />
             </div>
         );
     }
@@ -260,7 +246,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                         fontSize: isSmallScreen ? 26 : 34,
                                     }}
                                 >
-                                    Powering decentralized exchange
+                                    {this._translate.get(Key.TopHeader, Deco.Cap)}
                                 </div>
                                 <div
                                     className="pt2 h5 sm-mx-auto"
@@ -271,8 +257,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                         fontWeight: 300,
                                     }}
                                 >
-                                    0x is an open, permissionless protocol allowing for ERC20 tokens to be traded on the
-                                    Ethereum blockchain.
+                                    {this._translate.get(Key.TopTagline)}
                                 </div>
                                 <div className="pt3 clearfix sm-mx-auto" style={{ maxWidth: 342 }}>
                                     <div className="lg-pr2 md-pr2 col col-6 sm-center">
@@ -281,7 +266,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                                 style={{ borderRadius: 6, minWidth: 157.36 }}
                                                 buttonStyle={{ borderRadius: 6 }}
                                                 labelStyle={buttonLabelStyle}
-                                                label="Build on 0x"
+                                                label={this._translate.get(Key.BuildCallToAction, Deco.Cap)}
                                                 onClick={_.noop}
                                             />
                                         </Link>
@@ -298,7 +283,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                                 labelColor="white"
                                                 backgroundColor={colors.heroGrey}
                                                 labelStyle={buttonLabelStyle}
-                                                label="Join the community"
+                                                label={this._translate.get(Key.CommunityCallToAction, Deco.Cap)}
                                                 onClick={_.noop}
                                             />
                                         </a>
@@ -346,7 +331,6 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         const titleStyle: React.CSSProperties = {
             fontFamily: 'Roboto Mono',
             color: colors.grey,
-            textTransform: 'uppercase',
             fontWeight: 300,
             letterSpacing: 3,
         };
@@ -366,13 +350,13 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                             fontSize: 14,
                         }}
                     >
-                        view the{' '}
+                        {this._translate.get(Key.FullListPrompt)}{' '}
                         <Link
                             to={`${WebsitePaths.Wiki}#List-of-Projects-Using-0x-Protocol`}
                             className="text-decoration-none underline"
                             style={{ color: colors.landingLinkGrey }}
                         >
-                            full list
+                            {this._translate.get(Key.FullListLink)}
                         </Link>
                     </div>
                 </div>
@@ -388,30 +372,13 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                     <div className="col lg-col-6 md-col-6 col-12" style={{ color: colors.darkestGrey }}>
                         <div className="mx-auto" style={{ maxWidth: 385, paddingTop: 7 }}>
                             <div className="lg-h1 md-h1 sm-h2 sm-center sm-pt3" style={{ fontFamily: 'Roboto Mono' }}>
-                                The world's value is becoming tokenized
+                                {this._translate.get(Key.TokenizedSectionHeader, Deco.Cap)}
                             </div>
                             <div
                                 className="pb2 lg-pt2 md-pt2 sm-pt3 sm-px3 h5 sm-center"
-                                style={{ fontFamily: 'Roboto Mono', lineHeight: 1.7 }}
+                                style={{ fontFamily: 'Roboto Mono', lineHeight: 1.7, maxWidth: 370 }}
                             >
-                                {isSmallScreen ? (
-                                    <span>
-                                        The Ethereum blockchain is an open, borderless financial system that represents
-                                        a wide variety of assets as cryptographic tokens. In the future, most digital
-                                        assets and goods will be tokenized.
-                                    </span>
-                                ) : (
-                                    <div>
-                                        <div>
-                                            The Ethereum blockchain is an open, borderless financial system that
-                                            represents
-                                        </div>
-                                        <div>
-                                            a wide variety of assets as cryptographic tokens. In the future, most
-                                            digital assets and goods will be tokenized.
-                                        </div>
-                                    </div>
-                                )}
+                                {this._translate.get(Key.TokenizedSectionDescription, Deco.Cap)}
                             </div>
                             <div className="flex pt1 sm-px3">{this._renderAssetTypes()}</div>
                         </div>
@@ -437,8 +404,8 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                         }}
                     >
                         <div className="lg-h1 md-h1 sm-h2 pb1 sm-pt3 sm-center" style={{ fontFamily: 'Roboto Mono' }}>
-                            <div>Off-chain order relay</div>
-                            <div>On-chain settlement</div>
+                            <div>{this._translate.get(Key.OffChainOrderRelay, Deco.Cap)}</div>
+                            <div> {this._translate.get(Key.OonChainSettlement, Deco.Cap)}</div>
                         </div>
                         <div
                             className="pb2 pt2 h5 sm-center sm-px3 sm-mx-auto"
@@ -449,9 +416,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                 maxWidth: 445,
                             }}
                         >
-                            In 0x protocol, orders are transported off-chain, massively reducing gas costs and
-                            eliminating blockchain bloat. Relayers help broadcast orders and collect a fee each time
-                            they facilitate a trade. Anyone can build a relayer.
+                            {this._translate.get(Key.OffChainOnChainDescription, Deco.Cap)}
                         </div>
                     </div>
                 </div>
@@ -485,15 +450,13 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                             className="pb1 lg-pt4 md-pt4 sm-pt3 lg-h1 md-h1 sm-h2 sm-px3 sm-center"
                             style={{ fontFamily: 'Roboto Mono' }}
                         >
-                            A building block for dApps
+                            {this._translate.get(Key.BuildingBlockSectionHeader, Deco.Cap)}
                         </div>
                         <div className="pb3 pt2 sm-mx-auto sm-center" style={descriptionStyle}>
-                            0x protocol is a pluggable building block for dApps that require exchange functionality.
-                            Join the many developers that are already using 0x in their web applications and smart
-                            contracts.
+                            {this._translate.get(Key.BuildingBlockSectionDescription, Deco.Cap)}
                         </div>
                         <div className="sm-mx-auto sm-center" style={callToActionStyle}>
-                            Learn how in our{' '}
+                            {this._translate.get(Key.DevToolsPrompt, Deco.Cap)}{' '}
                             <Link
                                 to={WebsitePaths.ZeroExJs}
                                 className="text-decoration-none underline"
@@ -507,9 +470,9 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                 className="text-decoration-none underline"
                                 style={{ color: colors.beigeWhite, fontFamily: 'Roboto Mono' }}
                             >
-                                smart contract
+                                {this._translate.get(Key.SmartContract)}
                             </Link>{' '}
-                            docs
+                            {this._translate.get(Key.Docs)}
                         </div>
                     </div>
                     {!isSmallScreen && this._renderBlockChipImage()}
@@ -537,11 +500,11 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         const isSmallScreen = this.state.screenWidth === ScreenWidths.Sm;
         const assetTypes: AssetType[] = [
             {
-                title: 'Currency',
+                title: this._translate.get(Key.Currency, Deco.Cap),
                 imageUrl: '/images/landing/currency.png',
             },
             {
-                title: 'Traditional assets',
+                title: this._translate.get(Key.TraditionalAssets, Deco.Cap),
                 imageUrl: '/images/landing/stocks.png',
                 style: {
                     paddingLeft: isSmallScreen ? 41 : 56,
@@ -549,7 +512,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                 },
             },
             {
-                title: 'Digital goods',
+                title: this._translate.get(Key.DigitalGoods, Deco.Cap),
                 imageUrl: '/images/landing/digital_goods.png',
             },
         ];
@@ -584,6 +547,26 @@ export class Landing extends React.Component<LandingProps, LandingState> {
             borderRadius: 5,
             padding: '10px 24px 24px',
         };
+        const boxContents: BoxContent[] = [
+            {
+                title: this._translate.get(Key.BenefitOneTitle, Deco.Cap),
+                description: this._translate.get(Key.BenefitOneDescription, Deco.Cap),
+                imageUrl: '/images/landing/distributed_network.png',
+                classNames: '',
+            },
+            {
+                title: this._translate.get(Key.BenefitTwoTitle, Deco.Cap),
+                description: this._translate.get(Key.BenefitTwoDescription, Deco.Cap),
+                imageUrl: '/images/landing/liquidity.png',
+                classNames: 'mx-auto',
+            },
+            {
+                title: this._translate.get(Key.BenefitThreeTitle, Deco.Cap),
+                description: this._translate.get(Key.BenefitThreeDescription, Deco.Cap),
+                imageUrl: '/images/landing/open_source.png',
+                classNames: 'right',
+            },
+        ];
         const boxes = _.map(boxContents, (boxContent: BoxContent) => {
             return (
                 <div key={`box-${boxContent.title}`} className="col lg-col-4 md-col-4 col-12 sm-pb4">
@@ -604,14 +587,13 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         const titleStyle: React.CSSProperties = {
             fontFamily: 'Roboto Mono',
             color: colors.grey,
-            textTransform: 'uppercase',
             fontWeight: 300,
             letterSpacing: 3,
         };
         return (
             <div className="clearfix" style={{ backgroundColor: colors.heroGrey }}>
                 <div className="center pb3 pt4" style={titleStyle}>
-                    Benefits of 0x
+                    {this._translate.get(Key.BenefitsHeader, Deco.Upper)}
                 </div>
                 <div className="mx-auto pb4 sm-mt2 clearfix" style={{ maxWidth: '60em' }}>
                     {boxes}
@@ -625,41 +607,29 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         const useCases: UseCase[] = [
             {
                 imageUrl: '/images/landing/governance_icon.png',
-                type: 'Decentralized governance',
-                description:
-                    'Decentralized organizations use tokens to represent ownership and \
-                              guide their governance logic. 0x allows decentralized organizations \
-                              to seamlessly and safely trade ownership for startup capital.',
+                type: this._translate.get(Key.DecentralizedGovernance, Deco.Upper),
+                description: this._translate.get(Key.DecentralizedGovernanceDescription, Deco.Cap),
                 projectIconUrls: ['/images/landing/aragon.png'],
                 classNames: 'lg-px2 md-px2',
             },
             {
                 imageUrl: '/images/landing/prediction_market_icon.png',
-                type: 'Prediction markets',
-                description:
-                    'Decentralized prediction market platforms generate sets of tokens that \
-                              represent a financial stake in the outcomes of real-world events. 0x allows \
-                              these tokens to be instantly tradable.',
+                type: this._translate.get(Key.PredictionMarkets, Deco.Upper),
+                description: this._translate.get(Key.PredictionMarketsDescription, Deco.Cap),
                 projectIconUrls: ['/images/landing/augur.png'],
                 classNames: 'lg-px2 md-px2',
             },
             {
                 imageUrl: '/images/landing/stable_tokens_icon.png',
-                type: 'Stable tokens',
-                description:
-                    'Novel economic constructs such as stable coins require efficient, liquid \
-                              markets to succeed. 0x will facilitate the underlying economic mechanisms \
-                              that allow these tokens to remain stable.',
+                type: this._translate.get(Key.StableTokens, Deco.Upper),
+                description: this._translate.get(Key.StableTokensDescription, Deco.Cap),
                 projectIconUrls: ['/images/landing/maker.png'],
                 classNames: 'lg-px2 md-px2',
             },
             {
                 imageUrl: '/images/landing/loans_icon.png',
-                type: 'Decentralized loans',
-                description:
-                    'Efficient lending requires liquid markets where investors can buy and re-sell loans. \
-                              0x enables an ecosystem of lenders to self-organize and efficiently determine \
-                              market prices for all outstanding loans.',
+                type: this._translate.get(Key.DecentralizedLoans, Deco.Upper),
+                description: this._translate.get(Key.DecentralizedLoansDescription, Deco.Cap),
                 projectIconUrls: ['/images/landing/dharma.png', '/images/landing/lendroid.png'],
                 classNames: 'lg-pr2 md-pr2 lg-col-6 md-col-6',
                 style: {
@@ -670,11 +640,8 @@ export class Landing extends React.Component<LandingProps, LandingState> {
             },
             {
                 imageUrl: '/images/landing/fund_management_icon.png',
-                type: 'Fund management',
-                description:
-                    'Decentralized fund management limits fund managers to investing in pre-agreed \
-                              upon asset classes. Embedding 0x into fund management smart contracts enables \
-                              them to enforce these security constraints.',
+                type: this._translate.get(Key.FundManagement, Deco.Upper),
+                description: this._translate.get(Key.FundManagementDescription, Deco.Cap),
                 projectIconUrls: ['/images/landing/melonport.png'],
                 classNames: 'lg-pl2 md-pl2 lg-col-6 md-col-6',
                 style: { width: 291, marginTop: !isSmallScreen ? 38 : 0 },
@@ -685,7 +652,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
             const style = _.isUndefined(useCase.style) || isSmallScreen ? {} : useCase.style;
             const useCaseBoxStyle = {
                 color: colors.grey,
-                border: '1px solid #565656',
+                border: `1px solid ${colors.grey750}`,
                 borderRadius: 4,
                 maxWidth: isSmallScreen ? 375 : 'none',
                 ...style,
@@ -741,7 +708,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
         };
         const lightButtonStyle: React.CSSProperties = {
             borderRadius: 6,
-            border: '1px solid #a0a0a0',
+            border: `1px solid ${colors.grey500}`,
             lineHeight: '33px',
             height: 49,
         };
@@ -759,7 +726,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                             lineHeight: isSmallScreen ? 1.7 : 3,
                         }}
                     >
-                        Get started on building the decentralized future
+                        {this._translate.get(Key.FinalCallToAction, Deco.Cap)}
                     </div>
                     <div className="col lg-col-4 md-col-4 col-12 sm-center sm-pt2">
                         <Link to={WebsitePaths.ZeroExJs} className="text-decoration-none">
@@ -769,7 +736,7 @@ export class Landing extends React.Component<LandingProps, LandingState> {
                                 labelColor={colors.white}
                                 backgroundColor={colors.heroGrey}
                                 labelStyle={buttonLabelStyle}
-                                label="Build on 0x"
+                                label={this._translate.get(Key.BuildCallToAction, Deco.Cap)}
                                 onClick={_.noop}
                             />
                         </Link>
diff --git a/packages/website/ts/translations/english.ts b/packages/website/ts/translations/english.ts
new file mode 100644
index 000000000..ef6e42a55
--- /dev/null
+++ b/packages/website/ts/translations/english.ts
@@ -0,0 +1,78 @@
+import { Key } from 'ts/types';
+
+export const english = {
+    // Landing Page
+    [Key.TopHeader]: 'powering decentralized exchange',
+    [Key.TopTagline]:
+        '0x is an open, permissionless protocol allowing for ERC20 tokens to be traded on the Ethereum blockchain.',
+    [Key.BuildCallToAction]: 'build on 0x',
+    [Key.CommunityCallToAction]: 'join the community',
+    [Key.ProjectsHeader]: 'projects building on 0x',
+    [Key.FullListPrompt]: 'view the',
+    [Key.FullListLink]: 'full list',
+    [Key.TokenizedSectionHeader]: "the world's value is becoming tokenized",
+    [Key.TokenizedSectionDescription]:
+        'the Ethereum blockchain is an open, borderless financial system that represents a wide variety of assets as cryptographic tokens. In the future, most digital assets and goods will be tokenized.',
+    [Key.Currency]: 'currency',
+    [Key.TraditionalAssets]: 'traditional assets',
+    [Key.DigitalGoods]: 'digital goods',
+    [Key.OffChainOrderRelay]: 'off-chain order relay',
+    [Key.OonChainSettlement]: 'on-chain settlement',
+    [Key.OffChainOnChainDescription]:
+        'in 0x protocol, orders are transported off-chain, massively reducing gas costs and eliminating blockchain bloat. Relayers help broadcast orders and collect a fee each time they facilitate a trade. Anyone can build a relayer.',
+    [Key.RelayersHeader]: 'relayers building on 0x',
+    [Key.BenefitsHeader]: 'benefits of 0x',
+    [Key.BenefitOneTitle]: 'trustless exchange',
+    [Key.BenefitOneDescription]:
+        "built on Ethereum's distributed network with no centralized point of failure and no down time, each trade is settled atomically and without counterparty risk.",
+    [Key.BenefitTwoTitle]: 'shared liquidity',
+    [Key.BenefitTwoDescription]:
+        'by sharing a standard API, relayers can easily aggregate liquidity pools, creating network effects around liquidity that compound as more relayers come online.',
+    [Key.BenefitThreeTitle]: 'open source',
+    [Key.BenefitThreeDescription]:
+        '0x is open source, permissionless and free to use. Trade directly with a known counterparty for free or pay a relayer some ZRX tokens to access their liquidity pool.',
+    [Key.BuildingBlockSectionHeader]: 'a building block for dApps',
+    [Key.BuildingBlockSectionDescription]:
+        '0x protocol is a pluggable building block for dApps that require exchange functionality. Join the many developers that are already using 0x in their web applications and smart contracts.',
+    [Key.DevToolsPrompt]: 'learn how in our',
+    [Key.SmartContract]: 'smart contract',
+    [Key.Docs]: 'docs',
+    [Key.DecentralizedGovernance]: 'decentralized governance',
+    [Key.DecentralizedGovernanceDescription]:
+        'Decentralized organizations use tokens to represent ownership and guide their governance logic. 0x allows decentralized organizations to seamlessly and safely trade ownership for startup capital.',
+    [Key.PredictionMarkets]: 'prediction markets',
+    [Key.PredictionMarketsDescription]:
+        'decentralized prediction market platforms generate sets of tokens that represent a financial stake in the outcomes of real-world events. 0x allows these tokens to be instantly tradable.',
+    [Key.StableTokens]: 'stable tokens',
+    [Key.StableTokensDescription]:
+        'Novel economic constructs such as stable coins require efficient, liquid markets to succeed. 0x will facilitate the underlying economic mechanisms that allow these tokens to remain stable.',
+    [Key.DecentralizedLoans]: 'decentralized loans',
+    [Key.DecentralizedLoansDescription]:
+        'Efficient lending requires liquid markets where investors can buy and re-sell loans. 0x enables an ecosystem of lenders to self-organize and efficiently determine market prices for all outstanding loans.',
+    [Key.FundManagement]: 'fund management',
+    [Key.FundManagementDescription]:
+        'Decentralized fund management limits fund managers to investing in pre-agreed upon asset classes. Embedding 0x into fund management smart contracts enables them to enforce these security constraints.',
+    [Key.FinalCallToAction]: 'get started on building the decentralized future',
+    // Footer
+    [Key.Documentation]: 'documentation',
+    [Key.Community]: 'community',
+    [Key.Organization]: 'organization',
+    [Key.About]: 'about',
+    [Key.Careers]: 'careers',
+    [Key.Contact]: 'contact',
+    [Key.Blog]: 'blog',
+    [Key.Forum]: 'forum',
+    [Key.Connect]: '0x Connect',
+    [Key.Whitepaper]: 'whitepaper',
+    [Key.Wiki]: 'wiki',
+    [Key.Faq]: 'FAQ',
+    [Key.SmartContracts]: '0x smart contracts',
+    [Key.StandardRelayerApi]: 'standard relayer API',
+    [Key.PortalDApp]: 'portal dApp',
+    [Key.Website]: 'website',
+    [Key.Home]: 'home',
+    [Key.FAQ]: 'FAQ',
+    [Key.RocketChat]: 'rocket.chat',
+    // TopBar
+    [Key.Developers]: 'developers',
+};
diff --git a/packages/website/ts/types.ts b/packages/website/ts/types.ts
index 645c9cc11..8690bcfdd 100644
--- a/packages/website/ts/types.ts
+++ b/packages/website/ts/types.ts
@@ -667,4 +667,75 @@ export interface MaterialUIPosition {
     horizontal: 'left' | 'middle' | 'right';
 }
 
+export enum Language {
+    English = 'EN',
+}
+
+export enum Key {
+    TopHeader,
+    TopTagline,
+    BuildCallToAction,
+    CommunityCallToAction,
+    ProjectsHeader,
+    FullListPrompt,
+    FullListLink,
+    TokenizedSectionHeader,
+    TokenizedSectionDescription,
+    Currency,
+    TraditionalAssets,
+    DigitalGoods,
+    OffChainOrderRelay,
+    OonChainSettlement,
+    OffChainOnChainDescription,
+    RelayersHeader,
+    BenefitsHeader,
+    BenefitOneTitle,
+    BenefitOneDescription,
+    BenefitTwoTitle,
+    BenefitTwoDescription,
+    BenefitThreeTitle,
+    BenefitThreeDescription,
+    BuildingBlockSectionHeader,
+    BuildingBlockSectionDescription,
+    DevToolsPrompt,
+    SmartContract,
+    Docs,
+    DecentralizedGovernance,
+    DecentralizedGovernanceDescription,
+    PredictionMarkets,
+    PredictionMarketsDescription,
+    StableTokens,
+    StableTokensDescription,
+    DecentralizedLoans,
+    DecentralizedLoansDescription,
+    FundManagement,
+    FundManagementDescription,
+    FinalCallToAction,
+    Documentation,
+    Community,
+    Organization,
+    About,
+    Careers,
+    Contact,
+    Blog,
+    Forum,
+    Connect,
+    Whitepaper,
+    Wiki,
+    Faq,
+    SmartContracts,
+    StandardRelayerApi,
+    PortalDApp,
+    Website,
+    Developers,
+    Home,
+    RocketChat,
+    FAQ,
+}
+
+export enum Deco {
+    Cap,
+    CapWords,
+    Upper,
+}
 // tslint:disable:max-file-line-count
diff --git a/packages/website/ts/utils/translate.ts b/packages/website/ts/utils/translate.ts
new file mode 100644
index 000000000..cddfef088
--- /dev/null
+++ b/packages/website/ts/utils/translate.ts
@@ -0,0 +1,54 @@
+import * as _ from 'lodash';
+import { english } from 'ts/translations/english';
+import { Deco, Key, Language } from 'ts/types';
+
+const languageToTranslations = {
+    [Language.English]: english,
+};
+
+interface Translation {
+    [key: string]: string;
+}
+
+export class Translate {
+    private _selectedLanguage: Language;
+    private _translation: Translation;
+    constructor() {
+        this.setLanguage(Language.English);
+    }
+    public setLanguage(language: Language) {
+        const isLanguageSupported = !_.isUndefined(languageToTranslations[language]);
+        if (!isLanguageSupported) {
+            throw new Error(`${language} not supported`);
+        }
+        this._selectedLanguage = language;
+        this._translation = languageToTranslations[language];
+    }
+    public get(key: Key, decoration?: Deco) {
+        let text = this._translation[key];
+        if (!_.isUndefined(decoration)) {
+            switch (decoration) {
+                case Deco.Cap:
+                    text = this._capitalize(text);
+                    break;
+
+                case Deco.Upper:
+                    text = text.toUpperCase();
+                    break;
+
+                case Deco.CapWords:
+                    const words = text.split(' ');
+                    const capitalizedWords = _.map(words, w => this._capitalize(w));
+                    text = capitalizedWords.join(' ');
+                    break;
+
+                default:
+                    throw new Error(`Unrecognized decoration: ${decoration}`);
+            }
+        }
+        return text;
+    }
+    private _capitalize(text: string) {
+        return `${text.charAt(0).toUpperCase()}${text.slice(1)}`;
+    }
+}