Merge pull request #1040 from 0xProject/feature/website/v2-tweaks

[website] Landing page tweaks for v2 launch

1 files changed, 17 insertions, 9 deletions

diff --git a/packages/website/translations/english.json b/packages/website/translations/english.json
index 541c29997..6864462c5 100644
--- a/packages/website/translations/english.json
+++ b/packages/website/translations/english.json
@@ -9,7 +9,7 @@
     "FULL_LIST_LINK": "full list",
     "TOKENIZED_SECTION_HEADER": "the world's value is becoming tokenized",
     "TOKENIZED_SECTION_DESCRIPTION":
-        "the Ethereum blockchain is an open, borderless financial system that represents a wide variety of assets as cryptographic tokens. In the future, most digital assets and goods will be tokenized.",
+        "0x is the critical infrastructure layer in the emerging financial stack built on a foundation of Ethereum token standards. Developers needing exchange functionality for ERC 20 tokens, ERC 721 tokens, or any new asset type can easily integrate the 0x protocol into their application.",
     "CURRENCY": "currency",
     "TRADITIONAL_ASSETS": "traditional assets",
     "DIGITAL_GOODS": "digital goods",
@@ -19,15 +19,16 @@
         "in 0x protocol, orders are transported off-chain, massively reducing gas costs and eliminating blockchain bloat. Relayers help broadcast orders and collect a fee each time they facilitate a trade. Anyone can build a relayer.",
     "RELAYERS_HEADER": "relayers building on 0x",
     "BENEFITS_HEADER": "benefits of 0x",
-    "BENEFIT_ONE_TITLE": "trustless exchange",
+    "USE_CASES_HEADER": "uses of 0x",
+    "BENEFIT_ONE_TITLE": "many assets",
     "BENEFIT_ONE_DESCRIPTION":
-        "built on Ethereum's distributed network with no centralized point of failure and no down time, each trade is settled atomically and without counterparty risk.",
-    "BENEFIT_TWO_TITLE": "shared liquidity",
+        "the 0x protocol facilitates the exchange of a growing number of Ethereum-based tokens including currencies, game items, and many more digital assets.",
+    "BENEFIT_TWO_TITLE": "networked liquidity",
     "BENEFIT_TWO_DESCRIPTION":
         "by sharing a standard API, relayers can easily aggregate liquidity pools, creating network effects around liquidity that compound as more relayers come online.",
-    "BENEFIT_THREE_TITLE": "open source",
+    "BENEFIT_THREE_TITLE": "exchange everywhere",
     "BENEFIT_THREE_DESCRIPTION":
-        "0x is open source, permissionless and free to use. Trade directly with a known counterparty for free or pay a relayer some ZRX tokens to access their liquidity pool.",
+        "0x allows trade functionality to fade into the background, enabling developers to focus on building while 0x handles the exchange.",
     "BUILDING_BLOCK_SECTION_HEADER": "a building block for dApps",
     "BUILDING_BLOCK_SECTION_DESCRIPTION":
         "0x protocol is a pluggable building block for dApps that require exchange functionality. Join the many developers that are already using 0x in their web applications and smart contracts.",
@@ -43,10 +44,10 @@
         "decentralized prediction market platforms generate sets of tokens that represent a financial stake in the outcomes of real-world events. 0x allows these tokens to be instantly tradable.",
     "STABLE_TOKENS": "stable tokens",
     "STABLE_TOKENS_DESCRIPTION":
-        "Novel economic constructs such as stable coins require efficient, liquid markets to succeed. 0x will facilitate the underlying economic mechanisms that allow these tokens to remain stable.",
+        "novel economic constructs such as stable coins require efficient, liquid markets to succeed. 0x will facilitate the underlying economic mechanisms that allow these tokens to remain stable.",
     "DECENTRALIZED_LOANS": "decentralized loans",
     "DECENTRALIZED_LOANS_DESCRIPTION":
-        "Efficient lending requires liquid markets where investors can buy and re-sell loans. 0x enables an ecosystem of lenders to self-organize and efficiently determine market prices for all outstanding loans.",
+        "efficient lending requires liquid markets where investors can buy and re-sell loans. 0x enables an ecosystem of lenders to self-organize and efficiently determine market prices for all outstanding loans.",
     "FUND_MANAGEMENT": "fund management",
     "FUND_MANAGEMENT_DESCRIPTION":
         "Decentralized fund management limits fund managers to investing in pre-agreed upon asset classes. Embedding 0x into fund management smart contracts enables them to enforce these security constraints.",
@@ -80,5 +81,12 @@
     "DEVELOPERS": "developers",
     "HOME": "home",
     "ROCKETCHAT": "rocket.chat",
-    "TRADE_CALL_TO_ACTION": "trade on 0x"
+    "TRADE_CALL_TO_ACTION": "trade on 0x",
+    "OUR_MISSION_AND_VALUES": "our mission & values",
+    "GAMING_AND_COLLECTABLES": "gaming & collectables",
+    "GAMING_AND_COLLECTABLES_DESCRIPTION":
+        "artists and game makers are tokenizing digital art and in-game items known as non-fungible tokens (NFTs). 0x enables these creators to add exchange functionality to give access and the ability to build marketplaces for NFT trading.",
+    "ORDER_BOOKS": "order books",
+    "ORDER_BOOKS_DESCRIPTION":
+        "there are thousands of decentralized apps that have native utility tokens. 0x provides market makers and professional exchanges an ability to host order books to facilitate the exchange of these assets."
 }